STARTING AN AMERICAN SMALL BUSINESS
Rush and Kathryn started Two If By Tea® to understand
first-hand the myriad challenges faced by American small
business owners. They wanted to manufacture a product from
scratch, within the United States, while creating jobs. Their
mission from day one was to cut no corners and produce the
best possible product on the market, demonstrating their belief
in American Exceptionalism!
FINDING THE RIGHT TASTE
Rush and Kathryn love iced tea and thought a patriotic
beverage would be ideal! They set out to taste test hundreds
of samples to ensure they selected the best possible blend of
natural ingredients. Rush was determined to make the Original Sweet Tea taste just like his mother used to make when he was growing up in the great state of Missouri. Both thought why not be modern day milkmen and deliver the finest iced tea in America right to your front door step?
ORIGIN OF THE NAME TWO IF BY TEA®
Once Rush and Kathryn decided on the product and the basic structure of the business, they began to brainstorm brand names. They wanted to be unique and not go by a standard "marketing manual." After many laughs and semi-ridiculous suggestions, Rush and Kathryn decided they would honor a great American Patriot, Paul Revere, by selecting the name Two If By Tea® featuring Rush Revere dressed in colonial attire. Rush Revere, along with his horse Liberty, is featured on Two If By Tea's® labels.
YOU ARE FAMILY
Rush and Kathryn wanted to be sure to maintain
a very personal connection with their extended
tea family! They consider each tea family member
an important part of Two If By Tea's® success for
which they will always be grateful. They put
together a small team of incredibly bright,
passionate, creative, and innovative people to
maintain this familial philosophy
- AND THEY SUCCEEDED!