Rush and Kathryn started Two If By Tea® to understand first-hand the myriad challenges faced by American small business owners. They wanted to manufacture a product from scratch, within the United States, while creating jobs. Their mission from day one was to cut no corners and produce the best possible product on the market, demonstrating their belief in American Exceptionalism!
Rush and Kathryn love iced tea and thought a patriotic beverage would be ideal! They set out to taste test hundreds of samples to ensure they selected the best possible blend of natural ingredients. Rush was determined to make the Original Sweet Tea taste just like his mother used to make when he was growing up in the great state of Missouri. Both thought why not be modern day milkmen and deliver the finest iced tea in America right to your front door step?
Once Rush and Kathryn decided on the product and the basic structure of the business, they began to brainstorm brand names. They wanted to be unique and not go by a standard "marketing manual." After many laughs and semi-ridiculous suggestions, Rush and Kathryn decided they would honor a great America Patriot, Paul Revere, by selecting the name Two If By Tea® featuring Rush Revere dressed in colonial attire. Rush Revere, along with his horse Liberty, is featured on Two If By Tea's® labels.
Rush and Kathryn wanted to be sure to maintain a very personal connection with their extended tea family! They consider each tea family member an important part of Two If By Tea's® success for which they will always be grateful. They put together a small team of incredibly bright, passionate, creative, and innovative people to maintain this familial philosophy.
The Two If By Tea® name is a modern-day twist on the famous line One if by land, and two if by sea of Henry Wadsworth Longfellow's poem Paul Revere's Ride. The famous poem describes Paul Revere's April 18, 1775 ride into the New England countryside warning of the invasion of the British regulars. King George III of England heard the rumblings of independence of the American Patriots and was hell-bent on destroying the spirit of these colonials. He failed.
Longfellow wrote that planning weeks before, Revere instructed the Sons of Liberty to place lanterns in the belfry arch of Christ Church in Boston. One illuminated lantern if the Red Coats were approaching by land from Boston Neck, two if by sea across the Charles River. Seeing two lanterns, Paul Revere and his fellow patriots rode spreading the alarm to country folk to rise and protect their liberty. And they did!